https://helen.baby helen ip — design + art direction Tue, 18 Feb 2025 15:17:23 +0000 https://helen.baby en https://helen.baby/Lady-Gaga-Mayhem-Pre-order Tue, 18 Feb 2025 15:13:02 +0000 helen ip — design + art direction https://helen.baby/Lady-Gaga-Mayhem-Pre-order Art Direction, Design Lady Gaga Mayhem Pre-order Digital Experience <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/5efe223d80bd54309ddadceb4088d1e22ea1f6bd6eb95519e186eba4ea2ca69b/250304_gaga-preorder-still-crop.png" data-mid="227636917" border="0" src="https://freight.cargo.site/w/1000/i/5efe223d80bd54309ddadceb4088d1e22ea1f6bd6eb95519e186eba4ea2ca69b/250304_gaga-preorder-still-crop.png" /> A subtle, yet gritty digital teaser experience for Gaga’s monsters to decipher. Randomized lyric lines from Lady Gaga’s MAYHEM swirl and reveal themselves as the user interacts with the screen, as a metaphor for the hyper-eclectic headspace of the upcoming album. I contributed art direction and design. Completed at Yung Studio. Creative direction: Melody YungDesigner: Stephanie Jung Creative development: Visohaus https://helen.baby/Lady-Gaga Tue, 18 Feb 2025 15:17:23 +0000 helen ip — design + art direction https://helen.baby/Lady-Gaga Art Direction, Design Lady Gaga E-commerce <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/6c2b83da132a765ba5a567277051faf19465acba3a956fd4c87900f547966808/13.4---Lady-Gaga-Ecomm.png" data-mid="227704746" border="0" src="https://freight.cargo.site/w/1000/i/6c2b83da132a765ba5a567277051faf19465acba3a956fd4c87900f547966808/13.4---Lady-Gaga-Ecomm.png" /> As part of Yung Studio, I art directed the Shop page as part of Lady Gaga’s revamp of ladygaga.com. The Shop page is treated like a room—each merch collection, organized by album, toggles between two light modes, which are themed according to the collection’s respected album.&nbsp;Additionally, we established two looks for product renders—one approach is for featured products, featuring fast cut animation of the 3D renders at exaggerated perspectives, whereas the other approach is for evergreen products. Completed at Yung Studio. Creative direction: Melody Yung 3D Animator: John Rodriguez &nbsp; https://helen.baby/Google-I-O Wed, 12 Jun 2024 17:16:07 +0000 helen ip — design + art direction https://helen.baby/Google-I-O Design Google I/O 2024 Experiential <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/7c27e75cc477eb8da003dbfeb668916cda2aa789ca1121e1387fc998222b8c56/12.1---Google-IO.png" data-mid="212793567" border="0" src="https://freight.cargo.site/w/1000/i/7c27e75cc477eb8da003dbfeb668916cda2aa789ca1121e1387fc998222b8c56/12.1---Google-IO.png" /> I recently had the amazing opportunity to provide design and art direction for Google I/O, Google’s annual developer conference. https://helen.baby/Postmates-BTS Thu, 06 Jun 2024 22:26:02 +0000 helen ip — design + art direction https://helen.baby/Postmates-BTS Design Postmates #BetterThanSanta x Victoria Monét Campaign <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/fb5ae70a7d1822f906460c8db81c28d3867ade7b9e8e392ed225f253deb0a467/240610_postmates-documentation.png" data-mid="212644439" border="0" src="https://freight.cargo.site/w/1000/i/fb5ae70a7d1822f906460c8db81c28d3867ade7b9e8e392ed225f253deb0a467/240610_postmates-documentation.png" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/8315200629e93e6d4405446bbc96d1f18c24822b1f45e7d97f1ed97014245c7f/11.1---Postmates-x-Victoria-Monet.png" data-mid="212654040" border="0" src="https://freight.cargo.site/w/1000/i/8315200629e93e6d4405446bbc96d1f18c24822b1f45e7d97f1ed97014245c7f/11.1---Postmates-x-Victoria-Monet.png" /> I had the opportunity to build out a campaign identity (wordmark and graphic language) for Postmates’s 2023 #BetterThanSanta campaign, starring Victoria Monét.&nbsp; Art direction by Dasha Buduchina. Motion design by John Rodriguez. https://helen.baby/W-K-Slime-School Sun, 14 Jan 2024 04:54:07 +0000 helen ip — design + art direction https://helen.baby/W-K-Slime-School Design W+K Slime School Branding + Social <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/8b0879403aa797502b1af5cc3e13e10deeb1b11b327b75104c5fd0563851c818/10.1---W-K-Slime-School.png" data-mid="212037269" border="0" src="https://freight.cargo.site/w/1000/i/8b0879403aa797502b1af5cc3e13e10deeb1b11b327b75104c5fd0563851c818/10.1---W-K-Slime-School.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/ebd30ad276b1488ff2ef3340889f7772b3908f3328b5ae54060da5d44933750a/10.2---W-K-Slime-School.png" data-mid="212037853" border="0" src="https://freight.cargo.site/w/1000/i/ebd30ad276b1488ff2ef3340889f7772b3908f3328b5ae54060da5d44933750a/10.2---W-K-Slime-School.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/0406209869c93240910c7c47ad981d3b4891519b32317360c15599e2c359ff1f/10.3---W-K-Slime-School.png" data-mid="212037854" border="0" src="https://freight.cargo.site/w/1000/i/0406209869c93240910c7c47ad981d3b4891519b32317360c15599e2c359ff1f/10.3---W-K-Slime-School.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/c417cfba4e513c4574a67946cdc5243a4c0dcaf649cc69933df4f6e895921ef1/10.4---W-K-Slime-School.png" data-mid="212739792" border="0" src="https://freight.cargo.site/w/1000/i/c417cfba4e513c4574a67946cdc5243a4c0dcaf649cc69933df4f6e895921ef1/10.4---W-K-Slime-School.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/cde6c4ce9045d063f00c91be5df950187a38f5d59a37a8d7c58dde5e071c3c6d/10.5---W-K-Slime-School.png" data-mid="212749507" border="0" src="https://freight.cargo.site/w/1000/i/cde6c4ce9045d063f00c91be5df950187a38f5d59a37a8d7c58dde5e071c3c6d/10.5---W-K-Slime-School.png" /> Slime School is Wieden + Kennedy’s unofficial academy of learning. Monthly workshops and events are put together to encourage W+K’ers to learn something new. I worked with our design team to make all sorts of neon-green paraphernalia to promote the initiative. Creative direction by Shaine Edwards and Laura Wood. Design direction by David Chathas. Producer: Kelly Cousins. Designed collaboratively with Avery Jagre, Mimi Jiao, Katie Custis, Jason Schuerman, and Oskar Radon.&nbsp; https://helen.baby/Starface-Fruit-Pack Wed, 17 May 2023 18:49:25 +0000 helen ip — design + art direction https://helen.baby/Starface-Fruit-Pack Design Starface Fruit Pack <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/f4f7057a2e0904598da18d60a03a7512913a40ee772fb2cdb66429a70bd9763f/fun_marquee_comp_1.gif" data-mid="179242542" border="0" src="https://freight.cargo.site/w/1000/i/f4f7057a2e0904598da18d60a03a7512913a40ee772fb2cdb66429a70bd9763f/fun_marquee_comp_1.gif" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/71f16eb96f3bf9b41c39e9d7bc994affe7d61994a47f154a8312ec5aea1df9c1/9---STARFACE-Fruit-Pack-Campaign.png" data-mid="179237831" border="0" src="https://freight.cargo.site/w/1000/i/71f16eb96f3bf9b41c39e9d7bc994affe7d61994a47f154a8312ec5aea1df9c1/9---STARFACE-Fruit-Pack-Campaign.png" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4a2b9dc33c8607a95ad0865c49fe6fc64b7ef1a7d649520edbe541d25cdbc003/DSCF0581-sm.png" data-mid="212037251" border="0" src="https://freight.cargo.site/w/1000/i/4a2b9dc33c8607a95ad0865c49fe6fc64b7ef1a7d649520edbe541d25cdbc003/DSCF0581-sm.png" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/71440878efe668dd96c18dcb63e876e58699cf15db699d0d85c94fb3669ea010/DSCF0603-sm.png" data-mid="212037252" border="0" src="https://freight.cargo.site/w/1000/i/71440878efe668dd96c18dcb63e876e58699cf15db699d0d85c94fb3669ea010/DSCF0603-sm.png" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/0833f5d04ecfd2779c11a967f805f95a246384094aa74defba2200a6a6f3a62c/9.1---STARFACE-Fruit-Pack-Campaign.png" data-mid="179237834" border="0" src="https://freight.cargo.site/w/1000/i/0833f5d04ecfd2779c11a967f805f95a246384094aa74defba2200a6a6f3a62c/9.1---STARFACE-Fruit-Pack-Campaign.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/8f525997f12b1b5ab94390d3f7e161349de081d264fc849e6b0ddbb8fab6dfee/sms-gif-4-sec-1.gif" data-mid="179244005" border="0" src="https://freight.cargo.site/w/1000/i/8f525997f12b1b5ab94390d3f7e161349de081d264fc849e6b0ddbb8fab6dfee/sms-gif-4-sec-1.gif" /> Campaign design (email, SMS, paid social, influencer gifting) for Fruit Pack, a new set of XXL patches designed for body acne in mind. My favourite piece was the local supermarket flyer for the gifting. Art direction from Senior Art Director Nicole Dyar. I also contributed patch designs for the actual product. Someone’s wearing my design on their butt 🍑 !! https://helen.baby/WILD-AIGA-SF Sat, 25 Mar 2023 23:23:54 +0000 helen ip — design + art direction https://helen.baby/WILD-AIGA-SF Design WILD (AIGA SF) Identity + Motion <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/4b90051b0c52988a03fe3ee85d14a5c7537cda981e1ff88364e85a00506da8a2/full_animated_wordmark_2000px.gif" data-mid="173095583" border="0" src="https://freight.cargo.site/w/1000/i/4b90051b0c52988a03fe3ee85d14a5c7537cda981e1ff88364e85a00506da8a2/full_animated_wordmark_2000px.gif" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b7f649dc028551d7da71a617915f54a72c22b652836f419e862accf9c93e46f2/headline_type_2003.gif" data-mid="173096504" border="0" src="https://freight.cargo.site/w/1000/i/b7f649dc028551d7da71a617915f54a72c22b652836f419e862accf9c93e46f2/headline_type_2003.gif" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/886bdb2dd54fe8b2ced9846e31f5a5b3394363add785c85ef50f63b109a184ce/animated-posts.gif" data-mid="173096266" border="0" src="https://freight.cargo.site/w/1000/i/886bdb2dd54fe8b2ced9846e31f5a5b3394363add785c85ef50f63b109a184ce/animated-posts.gif" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b84df12d00735aa1e6adb806062b012515cf83e1489d33cf7da07635b1823083/fun_grid_2000px.gif" data-mid="173097115" border="0" src="https://freight.cargo.site/w/1000/i/b84df12d00735aa1e6adb806062b012515cf83e1489d33cf7da07635b1823083/fun_grid_2000px.gif" /> As part of Yung Studio, I worked with fellow brand designer Brandi Steele and creative director Melody Yung to rebrand WILD (Women in Leadership &amp; Design), a sub-chapter within AIGA SF. We conceptually focused on the idea of strength in numbers, with the dynamic quality of the wordmark stemming from the shape of conversation bubbles. All selected typefaces are designed by women or in collaboration with women.📚 see full case study at Yung Studio📯 Spotted: Brand New, The Brand Identity&nbsp; https://helen.baby/Starface-x-Hello-Kitty Fri, 09 Sep 2022 21:32:52 +0000 helen ip — design + art direction https://helen.baby/Starface-x-Hello-Kitty Design Starface x Hello Kitty Campaign <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/e65611cf0bd00e4ddf55b79af44c078f50e025fe47efec3fddcedb88a3a40bc1/7---STARFACE-x-Hello-Kitty.png" data-mid="160551684" border="0" src="https://freight.cargo.site/w/1000/i/e65611cf0bd00e4ddf55b79af44c078f50e025fe47efec3fddcedb88a3a40bc1/7---STARFACE-x-Hello-Kitty.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/247f5aff4ec9eb3ad24d8e61c8162d0c8f917427eaeb6617db4556480ad663e3/email_img_gif_4.gif" data-mid="160552776" border="0" src="https://freight.cargo.site/w/1000/i/247f5aff4ec9eb3ad24d8e61c8162d0c8f917427eaeb6617db4556480ad663e3/email_img_gif_4.gif" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/6c7c2de5e9a04c68973bd5cf9d2ca27286559310e717d052a8ab1289268a6705/7.3---STARFACE-x-HELLO-KITTY.png" data-mid="160551686" border="0" src="https://freight.cargo.site/w/1000/i/6c7c2de5e9a04c68973bd5cf9d2ca27286559310e717d052a8ab1289268a6705/7.3---STARFACE-x-HELLO-KITTY.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b553062c9bb3edb2dc5473046ad73ecd1d91ee04ba8262ecee8fcc1ff66fb8b0/sms_gifs.gif" data-mid="160552148" border="0" src="https://freight.cargo.site/w/1000/i/b553062c9bb3edb2dc5473046ad73ecd1d91ee04ba8262ecee8fcc1ff66fb8b0/sms_gifs.gif" /> Campaign design (email + SMS) for Starface’s 2nd collaboration with Hello Kitty, with direction from Senior Art Director Nicole Dyar. Hello Kitty is 👑. https://helen.baby/That-Feeling-When Mon, 29 Mar 2021 05:57:23 +0000 helen ip — design + art direction https://helen.baby/That-Feeling-When Concept, Art Direction Curology&nbsp; That Feeling When <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c285397daa1ced498989770e1cc95456a7d084a474fb9e068fb1f6a7fdb0950b/roommates-grabs-4.png" data-mid="135272498" border="0" src="https://freight.cargo.site/w/1000/i/c285397daa1ced498989770e1cc95456a7d084a474fb9e068fb1f6a7fdb0950b/roommates-grabs-4.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2cd64e6001d50cbac071396275c9aa757c22891a0d15396c330da652cc267f4b/roommates-grabs-3.png" data-mid="135272534" border="0" src="https://freight.cargo.site/w/1000/i/2cd64e6001d50cbac071396275c9aa757c22891a0d15396c330da652cc267f4b/roommates-grabs-3.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/db734f6a726d25f8292725f788396ad315c51dc85826e29870d664b88ba6fcc1/roommates-grabs-2.png" data-mid="135272510" border="0" src="https://freight.cargo.site/w/1000/i/db734f6a726d25f8292725f788396ad315c51dc85826e29870d664b88ba6fcc1/roommates-grabs-2.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f092f8969ab02d011e9544745e8ed181b57fb4fa206c1976404ff1e21e22fdbe/roommates-grabs-1.png" data-mid="135272511" border="0" src="https://freight.cargo.site/w/1000/i/f092f8969ab02d011e9544745e8ed181b57fb4fa206c1976404ff1e21e22fdbe/roommates-grabs-1.png" /> A wee vignette about two roommates seeking skincare solutions in spite of their contrasting lifestyles. This was Curology’s first direct response ad for broadcast, made entirely in-house.&nbsp; Concepted with senior copywriter Sam Cleary and video creative lead Cyrus Tabar. Art direction by Helen Ip. 📹&nbsp;see the ad here. https://helen.baby/Starface Fri, 04 Mar 2022 04:14:52 +0000 helen ip — design + art direction https://helen.baby/Starface Concept, Design Starface Campaign <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/964a4e7741a17f64f7c301034a6c9d087bf7e5f8a76037a8a584f313abc1ac20/rotate-shiny-4-3.gif" data-mid="135279346" border="0" src="https://freight.cargo.site/w/1000/i/964a4e7741a17f64f7c301034a6c9d087bf7e5f8a76037a8a584f313abc1ac20/rotate-shiny-4-3.gif" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/271af9ccda1238616814284a1a94cc29ac4e1a8f9972caa1a3f8b121069b147b/4.1---STARFACE-Outer-Space.png" data-mid="148384903" border="0" src="https://freight.cargo.site/w/1000/i/271af9ccda1238616814284a1a94cc29ac4e1a8f9972caa1a3f8b121069b147b/4.1---STARFACE-Outer-Space.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/ddd4719075bb4f17e848652b2f8d4d6e706a90023b95b4630acbcbe66b300a2f/4.2---STARFACE-Outer-Space.png" data-mid="148384904" border="0" src="https://freight.cargo.site/w/1000/i/ddd4719075bb4f17e848652b2f8d4d6e706a90023b95b4630acbcbe66b300a2f/4.2---STARFACE-Outer-Space.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/65153566c6b1dd36fd494a0e2f8d7c5bb7402421e1c347c848d90527caa544dc/PALM_SPRINGS_PT-2-lo-fi.gif" data-mid="148388818" border="0" src="https://freight.cargo.site/w/1000/i/65153566c6b1dd36fd494a0e2f8d7c5bb7402421e1c347c848d90527caa544dc/PALM_SPRINGS_PT-2-lo-fi.gif" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/e22dce93e4ff2dd81949abfcaf57141ce7282a05d93a1132471094fc19f0e8cc/6---STARFACE-Viral-Tweet-OOH-2.png" data-mid="148384959" border="0" src="https://freight.cargo.site/w/1000/i/e22dce93e4ff2dd81949abfcaf57141ce7282a05d93a1132471094fc19f0e8cc/6---STARFACE-Viral-Tweet-OOH-2.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/769711716d00c91041acaf454401145a9216a5b219ef4a91d641fac86df3dda9/211223_vday-starface-logo.png" data-mid="135276875" border="0" src="https://freight.cargo.site/w/1000/i/769711716d00c91041acaf454401145a9216a5b219ef4a91d641fac86df3dda9/211223_vday-starface-logo.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/ae022905058119cb0a96e07f36f2320660f331c9c639300f16e9ddacb94215b2/6---STARFACE-VDay-word-mark-in-situ.png" data-mid="148386094" border="0" src="https://freight.cargo.site/w/1000/i/ae022905058119cb0a96e07f36f2320660f331c9c639300f16e9ddacb94215b2/6---STARFACE-VDay-word-mark-in-situ.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/8ed955ef3f1063e2d46f4191a66d044e8791fc1ae63fb1a769ba27cd202628db/6---STARFACE-Clear-as-Day-FPO.png" data-mid="148386950" border="0" src="https://freight.cargo.site/w/1000/i/8ed955ef3f1063e2d46f4191a66d044e8791fc1ae63fb1a769ba27cd202628db/6---STARFACE-Clear-as-Day-FPO.png" /> Design work for Starface, with direction from Senior Art Director Nicole Dyar. Projects span across campaigns, packaging systems, custom typography, OOH, paid social and pitches for collaborations.