Campaign design (email, SMS, paid social, influencer gifting) for Fruit Pack, a new set of XXL patches designed for body acne in mind. My favourite piece was the local supermarket flyer for the gifting. Art direction from Senior Art Director Nicole Dyar. I also contributed patch designs for the actual product. Someone’s wearing my design on their butt 🍑 !!

As part of Yung Studio, I worked with fellow brand designer Brandi Steele and creative director Melody Yung to rebrand WILD (Women in Leadership & Design), a sub-chapter within AIGA SF. We conceptually focused on the idea of strength in numbers, with the dynamic quality of the wordmark stemming from the shape of conversation bubbles. All selected typefaces are designed by women or in collaboration with women.

📚 see full case study at Yung Studio
📯 Spotted: Brand New, The Brand Identity 

Campaign design (email + SMS) for Starface’s 2nd collaboration with Hello Kitty, with direction from Senior Art Director Nicole Dyar. Hello Kitty is 👑.

A wee vignette about two roommates seeking skincare solutions in spite of their contrasting lifestyles. This was Curology’s first direct response ad for broadcast, made entirely in-house. 

Concepted with senior copywriter Sam Cleary and video creative lead Cyrus Tabar. Art direction by Helen Ip.

📹 see the ad here.

Design work for Starface, with direction from Senior Art Director Nicole Dyar. Projects span across campaigns, packaging systems, custom typography, OOH, paid social and pitches for collaborations.