Concept, Art Direction
That Feeling When

A wee vignette about two roommates seeking skincare solutions in spite of their contrasting lifestyles. This was Curology’s first direct response ad for broadcast, made entirely in-house. 

Concepted with senior copywriter Sam Cleary and video creative lead Cyrus Tabar. Art direction by Helen Ip.

📹 see the ad here.
Design, Art Direction
Reveuse Champagne
Identity + Photo AD

Branding, packaging, collateral and art directon for up and coming Reveuse Champagne.  Reveuse focuses on working directly with grower-producers in the Champagne region to deliver quality Champagne with a distinctly refined taste.

Photography by Gentl & Hyers.
Identity designed in collaboration with Anthony Nguyen.

Art Direction, Set Design
Egg’s Curology Journey

Assisted with video creative Joshua Chang’s wild idea to fashion the infamous Egg as a new Curology patient. Curology gives Egg the confidence boost it needs to go about life.

📹 see Egg’s story.
🏅 2019 Webby People’s Choice Award: Beauty

Concept, Art Direction
CSI: Crime Skin Investigation

An out-of-the-80’s/90’s true crime story about two parents who are unknowingly still cohabitating with their “missing” daughter. 

Concepted together with Pam Zhang; art direction and set design by Helen Ip. Directed by Alec Huggins.

📹 see the ad here.

Concept, Art Direction 
In Support of Black Joy
Curology’s inaugural campaign for Black History Month was a month of programming dedicated to uplifting the notion of Black joy. Each week’s events centered around themes of Community, Movement, Restoration, and Culture.

Identity designed by Preston Thompson.
Art direction by Helen Ip. Concept in collaboration with Kimber-Lee Alston, Brett Lalli and Helen Ip. Photography in 1st image by Andre D. Wagner.

📹 see the teaser here.
📯 Bustle, Nylon, Adweek