A subtle, yet gritty digital teaser experience for Gaga’s monsters to decipher. Randomized lyric lines from Lady Gaga’s MAYHEM swirl and reveal themselves as the user interacts with the screen, as a metaphor for the hyper-eclectic headspace of the upcoming album. I contributed art direction and design.

Completed at Yung Studio.
Creative direction: Melody Yung
Designer: Stephanie Jung
Creative development: Visohaus

As part of Yung Studio, I art directed the Shop page as part of Lady Gaga’s revamp of ladygaga.com. The Shop page is treated like a room—each merch collection, organized by album, toggles between two light modes, which are themed according to the collection’s respected album. 

Additionally, we established two looks for product renders—one approach is for featured products, featuring fast cut animation of the 3D renders at exaggerated perspectives, whereas the other approach is for evergreen products.

Completed at Yung Studio.
Creative direction: Melody Yung
3D Animator: John Rodriguez

A wee vignette about two roommates seeking skincare solutions in spite of their contrasting lifestyles. This was Curology’s first direct response ad for broadcast, made entirely in-house. 

Concepted with senior copywriter Sam Cleary and video creative lead Cyrus Tabar. Art direction by Helen Ip.

📹 see the ad here.

Branding, packaging, collateral and art directon for up and coming Reveuse Champagne.  Reveuse focuses on working directly with grower-producers in the Champagne region to deliver quality Champagne with a distinctly refined taste.

Photography by Gentl & Hyers.
Identity designed in collaboration with Anthony Nguyen.

Assisted with video creative Joshua Chang’s wild idea to fashion the infamous Egg as a new Curology patient. Curology gives Egg the confidence boost it needs to go about life.

📹 see Egg’s story.
🏅 2019 Webby People’s Choice Award: Beauty