A subtle, yet gritty digital teaser experience for Gaga’s monsters to decipher. Randomized lyric lines from Lady Gaga’s MAYHEM swirl and reveal themselves as the user interacts with the screen, as a metaphor for the hyper-eclectic headspace of the upcoming album. I contributed art direction and design.

Completed at Yung Studio.
Creative direction: Melody Yung
Designer: Stephanie Jung
Creative development: Visohaus

As part of Yung Studio, I art directed the Shop page as part of Lady Gaga’s revamp of ladygaga.com. The Shop page is treated like a room—each merch collection, organized by album, toggles between two light modes, which are themed according to the collection’s respected album. 

Additionally, we established two looks for product renders—one approach is for featured products, featuring fast cut animation of the 3D renders at exaggerated perspectives, whereas the other approach is for evergreen products.

Completed at Yung Studio.
Creative direction: Melody Yung
3D Animator: John Rodriguez

I recently had the amazing opportunity to provide design and art direction for Google I/O, Google’s annual developer conference.

I had the opportunity to build out a campaign identity (wordmark and graphic language) for Postmates’s 2023 #BetterThanSanta campaign, starring Victoria Monét. 

Art direction by Dasha Buduchina. Motion design by John Rodriguez.

Slime School is Wieden + Kennedy’s unofficial academy of learning. Monthly workshops and events are put together to encourage W+K’ers to learn something new.

I worked with our design team to make all sorts of neon-green paraphernalia to promote the initiative.

Creative direction by Shaine Edwards and Laura Wood. Design direction by David Chathas. Producer: Kelly Cousins. Designed collaboratively with Avery Jagre, Mimi Jiao, Katie Custis, Jason Schuerman, and Oskar Radon.