Google I/O 2024

I recently had the amazing opportunity to provide design and art direction for Google I/O, Google’s annual developer conference.
    Postmates #BetterThanSanta x Victoria Monét

    I had the opportunity to build out a campaign identity (wordmark and graphic language) for Postmates’s 2023 #BetterThanSanta campaign, starring Victoria Monét. 

    Art direction by Dasha Buduchina. Motion design by John Rodriguez.
      W+K Slime School
      Branding + Social

      Slime School is Wieden + Kennedy’s unofficial academy of learning. Monthly workshops and events are put together to encourage W+K’ers to learn something new.

      I worked with our design team to make all sorts of neon-green paraphernalia to promote the initiative.

      Creative direction by Shaine Edwards and Laura Wood. Design direction by David Chathas. Producer: Kelly Cousins. Designed collaboratively with Avery Jagre, Mimi Jiao, Katie Custis, Jason Schuerman, and Oskar Radon. 
        Fruit Pack

        Campaign design (email, SMS, paid social, influencer gifting) for Fruit Pack, a new set of XXL patches designed for body acne in mind. My favourite piece was the local supermarket flyer for the gifting. Art direction from Senior Art Director Nicole Dyar. I also contributed patch designs for the actual product. Someone’s wearing my design on their butt 🍑 !!
          WILD (AIGA SF)
          Identity + Motion

          As part of Yung Studio, I worked with fellow brand designer Brandi Steele and creative director Melody Yung to rebrand WILD (Women in Leadership & Design), a sub-chapter within AIGA SF. We conceptually focused on the idea of strength in numbers, with the dynamic quality of the wordmark stemming from the shape of conversation bubbles. All selected typefaces are designed by women or in collaboration with women.

          📚 see full case study at Yung Studio
          📯 Spotted: Brand New, The Brand Identity