Art Direction, Design
Lady Gaga
E-commerce
As part of Yung Studio, I art directed the Shop page as part of Lady Gaga’s revamp of ladygaga.com. The Shop page is treated like a room—each merch collection, organized by album, toggles between two light modes, which are themed according to the collection’s respected album.
Additionally, we established two looks for product renders—one approach is for featured products, featuring fast cut animation of the 3D renders at exaggerated perspectives, whereas the other approach is for evergreen products.
Completed at Yung Studio.
Creative direction: Melody Yung
3D Animator: John Rodriguez
Additionally, we established two looks for product renders—one approach is for featured products, featuring fast cut animation of the 3D renders at exaggerated perspectives, whereas the other approach is for evergreen products.
Completed at Yung Studio.
Creative direction: Melody Yung
3D Animator: John Rodriguez