A subtle, yet gritty digital teaser experience for Gaga’s monsters to decipher. Randomized lyric lines from Lady Gaga’s MAYHEM swirl and reveal themselves as the user interacts with the screen, as a metaphor for the hyper-eclectic headspace of the upcoming album. I contributed art direction and design.

Completed at Yung Studio.
Creative direction: Melody Yung
Designer: Stephanie Jung
Creative development: Visohaus