![](https://freight.cargo.site/t/original/i/8db014cfeee52bee4c501776fdd5b2f0d91849191b9c7921071c20c77ded2f05/220719_portfolio-banner-2-no-text.png)
![](https://freight.cargo.site/t/original/i/55f7fa1e7338babc2b9fac91a07c1e083acdc390822f6983c3db478ceb22b099/220719_portfolio-banner-1-12dpi.png)
Concept, Art Direction
Curology
That Feeling When
![](https://freight.cargo.site/t/original/i/c285397daa1ced498989770e1cc95456a7d084a474fb9e068fb1f6a7fdb0950b/roommates-grabs-4.png)
![](https://freight.cargo.site/t/original/i/2cd64e6001d50cbac071396275c9aa757c22891a0d15396c330da652cc267f4b/roommates-grabs-3.png)
![](https://freight.cargo.site/t/original/i/db734f6a726d25f8292725f788396ad315c51dc85826e29870d664b88ba6fcc1/roommates-grabs-2.png)
![](https://freight.cargo.site/t/original/i/f092f8969ab02d011e9544745e8ed181b57fb4fa206c1976404ff1e21e22fdbe/roommates-grabs-1.png)
A wee vignette about two roommates seeking skincare solutions in spite of their contrasting lifestyles. This was Curology’s first direct response ad for broadcast, made entirely in-house.
Concepted with senior copywriter Sam Cleary and video creative lead Cyrus Tabar. Art direction by Helen Ip.
📹 see the ad here.
Concepted with senior copywriter Sam Cleary and video creative lead Cyrus Tabar. Art direction by Helen Ip.
📹 see the ad here.